Home » Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World by Joel Makower
Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World Joel Makower

Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World

Joel Makower

Published
ISBN : 9781439143780
ebook
336 pages
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 About the Book 

This is the first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their ownMoreThis is the first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies-because its the right choice to make, and the smart one.Something new is happening in the business world. Determined to stay competitive in an era of downsizing, companies are making a surprising discovery: Practices that benefit employees, communities, and the environment arent just good deeds-theyre also good business. The leaders of this new business vision include household names like Honeywell, Stride Rite, Hasbro, Reebok, and Levi Strauss & Co. These and other American companies have discovered that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are in such diverse areas as work and family life, community welfare, and ecology. Whether you run a company or just work for one, youll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.