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What is Social? Louis LoPresti

What is Social?

Louis LoPresti

Published
ISBN :
Kindle Edition
27 pages
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 About the Book 

Introduction to the third edition:For me philosophers ask some of the most fascinating questions there are about life, but they often appear to do all they can to prevent their insights from ever escaping their university fortresses by framing theirMoreIntroduction to the third edition:For me philosophers ask some of the most fascinating questions there are about life, but they often appear to do all they can to prevent their insights from ever escaping their university fortresses by framing their discussions in the most preposterously impenetrable language imaginable.This is a shame, because they have much to offer psychologists who have managed to kill off any exploration of what it is to be human, due to physics envy and the need to reduce human lived experience to an impoverished conception of lived experience as cognitive information processing.The questions that still elude us have been with us for centuries - What is reality? Does every person have a different reality or do we have authentic shared senses of reality? How is it that we know things? How can we understand the meaning of a text? It is these fundamental questions which are necessary in understanding both the hyper-connected and socially-connected world we have been thrown into in this last decade and in understanding how we can now advance social media and technology in order to develop more authentic and sustainable conversations.In this deeply thought-provoking look at our digital world, Louis D. provides us with many big questions to explore, allowing us to focus our narratives on what is important for humanity. One of the key insights is that so far we have only focused on the quantitative aspects of our links to other people, organizations and brands.In asking the question ‘What is Social?’ with a view to developing new social business models the author notes that “we must engage in new thinking about how people communicate” and so in this book you will discover many important pointers relating to meaningful branding, dynamic demographics, impact, content and context.While disruptive social media-based innovation may be a hot topic this year, there is of course the potential for future innovations to disrupt social media itself as it is in its current incarnation. What is Social? asks all the right questions in a clear and concise manner, and I encourage you to engage with each nugget of wisdom contained within, so that we can evolve to a new and authentic social reality for all.Simon Robinson, co-author Holonomics: Business Where People and Planet MatterSão Paulo, June 2014